Which Red is Right for Me?

Good question. And you are right in being cautious with which shade of red you buy.
You need to work out what your skin undertone is. Either cool (pink to blueish-red), warm (yellow to olive) or neutral (not obviously cool or warm).

Um ...awesome.

Don't panic.
Look on the inside of your wrist. If your veins look more blue you are likely a cool undertone. If your veins look more green then you probably are a warm undertone.

Now match your shade's undertone to your own. Fair skin/cool undertones should stick with something that's not too orange or warm in its undertone. Neutral or warmer tones can go for a shade that has more blue in the colour mixture if they want lips to pop or orange undertones if they want a more harmonious look.

NB: not all light skin is blue undertoned and not all dark is warm. Very dark skin is usually a warm undertone, unless for example an Ethiopian or Nigerian skin is usually cool/blue.

Good Luck!

xoo B xoxo